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What is De-materialisation ?

De-materialisation is a new world paradigm through which conscious consumption (of products / services) choices lead to reduced material and energy use without compromising on the experience derived from the consumption. It is the reduction or elimination of the material component of services by focusing not on the products...
 

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What is SADI ?

The SADI Trust was formed in February 2004 in Bangalore, India in order to advocate the benefits of De-materialisation. The Trust was formed as a result of our concern to the ill-effects of increasing consumption patterns, and its corresponding impact on nature’s flow of resources.

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